When `ReactIntercom` props changes, `Intercom('update')` method gets called with new values. In `ReactIntercom` v1 update method is called in `componentWillReceiveProps` lifecycle method. https://github.com/nhagen/react-intercom/blob/master/src/index.js#L59 In `ReactIntercom` v2 update method is called directly in render. https://github.com/nhagen/react-intercom/blob/2.0/src/react-intercom.ts#L69 **Side effects in React should be called after component is rendered. Otherwise render performance is affected.** Based on my profiling calling an update takes tens of miliseconds.  **In version 1 `Intercom('update')` should be called in `componentDidMount()`.** **In version 2 `Intercom('update')` should be called in `useEffect()`**